I'm learning as I go, but basically it seems that Omega 6 is just as important, you just don't have to try as hard to find it. One of the reasons why we are so out of balance is due to things like margarine, partially hydrogenated cooking oils; corn and soybean oil that are found in a multitude of snack foods, junk foods and all kinds of pre-prepared foods. These all have disproportionately high levels of Omega 6 to 3 as do peanuts, etc., so it's probably good that they are trying to fortify some of these things.
Take a look at the Omega numbers here on cooking oils, lower left part of the page..
http://www.nutritiondata.com/facts/fats-and-oils/580/2Here's someone who equally touts the value of Omega6..
http://www.aboutomega3.com/omega_6_and_omega_3_its_all_about_balance.htmlYou might notice that tofu is actually loaded with Omega 3, but has 7.5 times as much Omega 6 (perhaps it should be fried in flaxseed oil, lol). Some beans however, which also have significant levels of both, like pinto, kidney beans, etc., more seem to represent a perfect balance.