Message #33014

[guest88]

“It was funny that sometimes the dreams that people had went beyond our wildest expectations in how much they connected to the brand,” VP of global and North American marketing for Coors Marcelo Pascoa said.

“I’ve studied dreams and methods to influence them throughout my career, but working with the artists of the Coors Dream Project was a novel opportunity to craft audio and visual stimuli that viewers could use to trigger specific dream content,” Dr. Barrett explained. “We saw the results come to life in the Dream Lab trial run when participants reported similar dream experiences including refreshing streams, mountains, waterfalls and even Coors itself.”

In a video promoting the project, a visual artist who worked on the film asked, “Do I think planting dreams into people is ethical?” before pausing and muttering an awkward, “Err.”

https://www.infowars.com/posts/coors-light-promo-runs-in-your-dreams-by-unlocking-the-subconscious/